As our CEO, Lee Odden, says "Focusing on accounts with the biggest revenue potential requires every competitive advantage. Incorporating influencers into your ongoing marketing strategy can enable you to break free from tradition and create something that reaches and inspires your audience. One way to break free and improve upon traditional tactics is to work with - and learn from - folks who are influential in your industry. It's time to push the envelope, find a way to scale your ABM program, inspire your prospects with experiences, and continue to evolve how you approach marketing and measurement. Simply repeating tactics that have 'always been done' and are considered industry standards is no longer enough. These experts are well aware of that fact. B2B marketing doesn't need more of the same. One consistent message among all ten interviews is that it's time to shake things up.
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